Close Ad

Jeff Bezos Thinks All Successful People Should Be “Waking Up Every Morning Terrified”
Tech CEO Jeff Bezos
Skills

Jeff Bezos Thinks All Successful People Should Be “Waking Up Every Morning Terrified”

When the world’s richest person offers a nugget of life advice, we’re inclined to take it to heart.


Jeff Bezos, CEO of Amazon and incidentally the world’s richest person, has been advising his top level employees to wake up terrified for years.

"I constantly remind our employees to be afraid, to wake up every morning terrified," Bezos wrote in a 1999 shareholder letter. "Our customers have made our business what it is," he continued, "and we consider them to be loyal to us -- right up until the second that someone else offers them a better service."

It may sound intense and unrealistic, but when you take a step back, Bezos’ suggestion actually makes a whole lot of sense. Being stagnant in business and life, whether you’re the top company in the world or otherwise, does not give way for success and innovation.

In fact, becoming too comfortable with anything is a sure fire way to breed complacency and lose your edge and innovation.

[Read about the way Jeff Bezos is redefining work-life balance]

"To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment," Bezos wrote in a 2016 shareholder letter. "Failure and invention are inseparable twins."

It turns out that Bezos' ethos isn't far from the truth. According to Harvard Business Review, a certain type of fear is important -- worrying about opportunity costs, personal finance security, or ability to obtain funding for a given venture are all positively associated with an entrepreneur's persistence in pursuing their goals.

“It just makes me more aggressive to get this thing going as fast as I can,” one HBR interviewee commented.

Hot Stories

Why Paul Walker Left His Only Daughter With Vin Diesel

Vin Diesel & Paul Walker were more than just friends, they were …

content.jwplatform.com

When the tragic news of Paul Walker's death surfaced, the world was left in shock. As one of the most beloved stars of the Fast and Furious franchise, his passing was felt deeply by fans around the globe. But perhaps the most devastating impact was felt by his daughter, Meadow Walker, who was left without a father.

Keep ReadingShow less
Life Stories
dave chappelle and wife elaine

Dave Chappelle may be one of the most popular comedians in the world, but to his wife Elaine, he's just Dave.

Chappelle had his big break with his Comedy Central Show Chappelle Show which ran from 2003 to 2005. The show was enormously popular and put Chappelle on the map. Chappelle’s Show was scheduled to have a third season after the success of the first two seasons but that never happened.

Keep ReadingShow less
Celebrities
stranger pays for man's huge bill

We've all been there: you’ve loaded up your shopping cart or ordered a service, only to reach for your wallet and realize that it’s not there. It can be an embarrassing and anxiety-inducing scenario, one that sets the tone for the day.

A man faced a similar situation one day when he couldn’t remember his new PIN at a gas station. But when a stranger stepped in to help, he did more than save this man’s day.

Keep ReadingShow less
Uplifting News