Goalcast
Goalcast
Stranger's Video Helps Grandma Selling Baked Goods Go Viral
Elderly Woman Sells Homemade Pies and Cakes
Inez has been setting up shop outside her local grocery store since November 2018, frequently rising at midnight to start baking. Her specialties include pecan pie, sweet potato pie, pineapple pound cake, and red velvet cake with cream cheese icing.
Recently, Lakelander resident, Mannie (who posts on TikTok as @mannierants), came across Inez selling her cakes in the blistering Florida heat.
In a now-viral video, Mannie zooms in on her small business, consisting of a tray table and footstool draped in white tablecloths and covered in baked goods.
"I love sweet potato pie. I would like to get two," the TikToker tells her.
Mannie starts counting out the money...and doesn't stop...completely emptying his wallet as Inez cries with gratitude.
"I don't know what your challenge is. I wish I had more, I wish I had more. I want this to be bigger for you. I want more people to come and support you, I really do."
- Mannie told Inez
However, Mannie didn't just wish it; the TikToker did something about it, putting a call out on social media.
"I don't know her, neither her situation," the text overlay reads. "But my heart says she needs our support. If you're able to please stop by if you're in Lakeland Fl. It will be greatly appreciated."
Mannie tells Fox13 News that he wasn't looking for fame. He just wanted to help a grandma out and support local.
“That’s the main reason why I made it. Not to go viral for social media purposes. I just wanted local people to support each other because that’s the best rewarding experience."
A TikTok Video Goes Viral
73-year-old Inez Hudson sets up shop outside a local Lakeland grocery store to raise money so she can support herself.
Fox13 News
It worked! Mannie's post took off, garnering more than 800,000 views and nearly 6,000 comments.
"That cry broke my heart. I can't stand to see our elderly forced to worry how to make ends instead of enjoying their latter years😢🙏❤❤"
"We’re coming GRANNY🤗🤗🤗🤗💖💖💖💖🖤🖤"
"Im in Orlando! Momma we will be there soon ❤️"
"She's so grateful 🙏 I'm from tampa im coming 2 support."
People from all over the area, and even beyond, started making the trip to Super Choice Foods to buy Inez's baked goods. And they keep on coming.
Her long-time friends are beyond thrilled for her as they know how tough it's been financially.
"I shared with her, God said, ‘stop worrying.' Trust Him and he's going to make things go to where you're not going to have to stress," said one friend, Jamie Overstreet. "Gradually, more people are coming, and to hear it's going viral, ah! That's so exciting!"
Now the only thing Inez has to worry about is selling out.
While the elderly woman is excited about the uptick in customers, she does admit her newfound fame makes her a bit nervous. Overall, however, she's ecstatic that all of her hard work is paying off.
"It makes me feel happy because I've been doing this for so long and it's something I've always wanted to do."
- Inez Hudson
Supporting Local Business
Inez joins a growing number of seniors who can no longer afford to live off their fixed incomes. According to the Pew Research Center, the older workforce has nearly quadrupled in size since the mid-1980s, equating to roughly 11 million people.
As inflation continues to hammer the country and the cost of housing skyrockets, more and more people who should be enjoying their retirement are forced to continue working.
It's also why supporting local businesses and the "little guy" is so important. Buying local ensures that our money goes to the people who need it most, rather than to huge corporations that value profits over people.
When we choose to buy from small, independent sellers we are directly contributing to the livelihoods of our neighbors and friends. So next time you're deciding where to spend your money, consider businesses like Inez's.
Your support could be the difference between struggle and success.
You're Already a Leader: Learning to See Your Impact on the World
“I’m not really a leader.”
Not surprisingly, that is a statement I hear quite a bit as a leadership coach. Many people are so caught up in the day-to-day, the have-to’s, that they completely lose sight of the impact they have on the lives of those around them.
“Well, that’s just what I do.”
This is probably the statement I hear almost as much as “I’m not really a leader.” Whether it’s taking care of a 3-year old toddler or a $30 million-dollar business with a hundred employees (or both simultaneously), people begin to see the work they do as normal. They no longer see the extraordinary ideas, effort, and results that are borne of what they see as small, insignificant tasks.
You're Already a Leader: Learning to See Your Impact on the World
Perhaps you are reading this and seeing yourself in these two statements. You are starting to think about the “little things” you do every day and how they impact yourself, others, and the achievement of much broader goals. You are beginning to realize not only how your actions impact others, but that what and how you do those things are unique and special to you. This is your moment of leadership awareness.
See your goals
Many people have goals they can rattle off without much difficulty: a successful career or business. A happy family. Fulfilling relationships. All of these are wonderful and admirable goals.
Yet how much do we truly see our goals? By “seeing" our goals, I mean seeing them for what they really mean to you. What do your goals ultimately say about what you want for your life and the lives of those around you? Goals are not just finish lines off in the distance that you're trying to reach. They are a reflection of who you are, what is important to you, and what you are working towards becoming in the future. Your goals are you. It may not seem like it, but when you sit down and list out all your goals and aspirations, take a moment to see them not as tasks and to-do’s, but instead as a reflection of yourself.
READ: Finding Your Why: How to Discover Your Professional Purpose
Leadership is the ability to motivate and inspire others to strive towards a common goal. By understanding how the goals you have for your career, your business, your family, or your life reflect who you are, you begin to understand your own motivations for reaching those goals. When you know your own motivations, your purpose, you can better understand how to connect to and inspire others, even if what inspires them is different from you.
Identify your influence on others
Influence can be powerful, whether it is wielded like a sword or whispered like a prayer. Influence doesn’t come to us through a fancy title or a big bank account. We all know people who have one or the other yet who inspire little confidence from those around them. Influence can be earned by your skill and ability to produce results. Influence can also flow from your own authentic passion and commitment. Maybe you don’t have the background and pedigree, but others are inspired by something intangible within you that speaks to their own goals and desires, or to their personal feelings towards you. Think about the influence you have in various parts of your life, and identify what it is that draws others to you. Who do you influence and why do they follow your lead?
Leadership requires understanding where your influence comes from and making sure you use it in a way that is aligned with your authentic self and the goals you want to achieve. When your influence is corrupted by things that are detrimental to your goals, or even more importantly, to the people who trust and believe in you, that influence fades quickly. Whatever the source, influence is never taken. It is given, and can be rescinded when abused.
Conscious leadership
Raising your leadership awareness can be an uncomfortable process. Most of us are not taught to sit back and think to themselves, “Why am I so awesome?” We’re taught that humility and hard work are what yield benefits in our lives and careers. We may say things like “Oh, I didn’t really do much” or “Anyone could have done it.”
Yet to truly be a leader, we must begin to tap into the parts of ourselves that are unique and dynamic. We must consciously embrace that there are special traits within us that are so powerful that they inspire others not only to believe in us, but to take incredible actions that defy their own self-perceived limitations and bring us closer to achieving shared goals.
You are already a leader. Now is the time to recognize your leadership abilities and consciously utilize them to make a difference.